If you want your website to achieve success, then you need to focus on conversions rather than simply website traffic. Without any conversion rates, all that web traffic will amount to your site visitors leaving without taking a conversion-oriented action such as subscribing to a newsletter or turning into buying customers.

Nearly 94% of a visitor’s first impression of your business comes from web design. That's why it's critical that your website uses modern web design trends. But how can you leverage these trends to spruce up your website? Read on to learn more.
Custom illustrations
A popular website design trend is the use of custom illustrations instead of photography.

Making sure your website is easy to use is crucial to attract prospects and convince them to buy your products or services. Here are five tips that improve user experience, site trustworthiness, and conversion rates.
1. Optimize your website for mobile devices
More people are now surfing the web via smartphones and tablets.

In a recent survey by Vistaprint, 42% of the 1,800 participants said that it was "very unlikely" for them to purchase from "ugly" websites. That’s not so surprising, given that there are plenty of visually appealing and user-friendly competitors’ websites that they can visit instead.

Most modern businesses build and maintain their own website to reach more customers. It’s good to have an online presence, but know that your competitors are also doing their best to optimize their websites for better brand awareness and profitability.

Grabbing people’s attention and converting them to prospective customers is the goal of any professional website. To do that, you need to create a terrific-looking and user-friendly site that encourages visitors to sign up for eBooks, consultations, and other services.

Like people, websites also need to be dressed for success. Here’s how you can make yours look impressive and have visitors eager to do business with you.
Make a statement with professional photographs
Before site visitors read what’s on your website, they assess it by checking out your images.

No business owner should ever be embarrassed by their website. It’s worth the effort to run through everything with a fine-toothed comb and ensure your online customers are getting the best possible experience. We’ve rounded up the top six website elements you need to invest in.

Every marketing channel has best practices. For websites, it comes down to being user-friendly. Without this, even a terrific-looking website may discourage visitors from signing up for a free e-book or consultation. Be sure your website follows these 5 rules that make it easier to attract visitors and convert them.