Are you concerned that someone might come across your online search history? Do you want to go gift shopping without having anyone else find out? Or, maybe you'd like to watch videos on YouTube without having to manage the recommended videos once you log in again? If any of these scenarios sound familiar, then you should consider private browsing.

If you see ads on your social media newsfeed that are suspiciously attuned to your preferences, it’s likely because your online activities are being tracked and analyzed by market researchers. These researchers likely get their data from the websites you visit as you surf the internet.

If you’re getting targeted with surprisingly relevant ads, there’s a chance your internet activity is being tracked and analyzed by market researchers. While this doesn’t bother most people, private browsing mode can offer you some protection against online marketers and data thieves.

Let’s be honest, surfing the net in the comfort of your home or with the privacy of a small screen feels safe. However, certain sites could be snooping on your online activity by placing digital trackers called “cookies” on your devices. Here’s what happens to your personal details whenever you go online.

As you surf the web, it’s nearly impossible to keep your internet activity completely private. Certain websites collect personal information for marketing purposes and your browser keeps track of all the websites you visit. But that browsing information can also fall into the wrong hands, which is why you should consider using private browsing if you want to keep your online activities to yourself.